Identify your ideal client_RoBecSolutions

Identify your ideal client for your Virtual Assistant business

The importance of an ideal client in your Virtual Assistant business

Working with the wrong client can make you unhappy. It’s important to find your ideal client so you can enjoy your business and your journey and also so you can have a clearer focus on your marketing efforts. With better marketing you’ll see more success in sales.

"But everyone needs my help? I appeal to everyone...."

I’m not telling you that you can’t focus on every client that walks through your Virtual doors or, shows an interest in your business, or advertises a task they need doing. In the start of your Virtual Assistant business you’ll likely work with many different clients and that is OK. I did so I could gain clarity on my very own ideal client. This is absolutely fine but, In my opinion, experience and research you will want to find your ideal client through this process because doing so will allow for sales and marketing success and a happier you. 

What is the definition of an ideal client?

An ideal client is a person or business who your services or products fit perfectly. The important characteristics of your (and any ones!) ideal client is someone who will repeatedly use your services, purchase your products and services, treats you with respect and loyalty, pays your bill (and on time!) and will recommend you to others who may also benefit from your help (although I’ve known clients to not give the secret away to whom their Virtual Assistant is!) You will fully understand their needs, drivers and passions, at minimum.

How do I know who my ideal client is?

Some may very early on come to realise who their ideal client is, if you’re an established VA reading this, think about the projects and tasks you’ve really enjoyed working on and the clients who assigned them to you. Think about what these clients have in common.

If you don’t really have an idea or you want to dig deeper into your ideal client profile, here’s a guide to help you map it out and take a deeper look at who your ideal clients are but really, it’s not necessary to go digging deeper in to demographics and psychographics if you’re able to answer some very simple questions and get a general idea of their behaviours and personalities.

First, start with you, why do you want to / why did you start your business? What ignites the fire in your belly? What is your passion? What is your WHY? What kinds of projects / tasks do you want to offer? What kinds of projects / tasks do you actually enjoy doing? Do you want one off customers or a recurring monthly customer? What are you values and goals?

Ask yourself;

What industries am I passionate about?
 industries do I have experience and knowledge in?
What do I love to do?
Who can I help?

Also ask yourself;

What are your clients goals and values?
What are your clients challenges?
Who would benefit from my services?

Then you may want to think about Demographics (this is the ‘digging deeper’ part)

Demographics are statistical characteristics of a population of human beings. These are usually things like sex, gender, geographical location, occupation, income, education, marital status, race or ethnicity. These give you a generated idea about the clients you’d like to work with. The outcome might be that some demographics matter where some don’t so much. You’ll figure this out.

Think about;

What is the age or age bracket of my client?
What is the marital status of my client?
Where is my client located?
What is my clients income?
What is my clients occupation?
What is my clients role?
Is my clients business corporation or small business?
Is my client self employed or does he/she work for a business?

These are here to help you generate an idea about your clients, giving them a human like presence, bringing them to ‘life’. Giving them a feel.

Demographics are usually partnered with Psychographics.

Psychographics are the research studies of personalities. It covers needs, values, opinions, interests, attitudes and behaviours. It gets deeper into them as a human being, it’ll begin to create a picture and definition of why they’re driven, what ignites the fire in your clients belly and begins to offer clarity as to how you can support them.

Think about;

What is my client passionate about?
Who does my client find inspiration from?
What books do they like to read?
Do they attend conferences? If so, what conferences do they attend?
Do they follow any bloggers?
What car do they drive?
Where do they like to ‘hang out’ online?
Where do they like to ‘hang out’ offline?

Whether you’re looking demographically or psychographically, you’re building a profile, an overall picture and persona of your ideal client. You may already be familiar with your ideal client characteristics and where you don’t you’ll need to have conversations or indeed create surveys to identify certain elements of their profile – I usually assume my clients personal demographics. (When completing surveys which include demographical data, be sure to keep to the GDPR guidelines and ensure your data collation methods are super secure).

This sounds like a daunting task but this process need not be too time consuming nor stressful. That said you will need to concentrate on the time you’re spending on identifying your ideal client because you want to get a positive outcome. You are building a picture of your ideal client, the type you like to work with each day, the client who you relish the opportunity to sign up to a monthly ongoing retainer. You don’t feel frustrated, you feel no dread when they contact you, you are excited to be working with them. They pay you on time, they don’t heavily negotiate your rates and they fit your personality and values.

Ideal client examples

Here are come examples of what your ideal client profile items may look like;

My ideal client example;

  • Is an entrepreneur, business owner or director
  • Is a motivational speaker
  • Is an engaged Partnership, due to be married
  • Is a teacher to Primary School Children
  • Is a Fitness instructor in London
  • Is between the age of 25 and 45 
  • Has an income of £50,000 per year 
  • Has a business turnover of £100,000 per year
  • Lives in the United Kingdom / USA / Europe 
  • Likes to travel
  • Wants a long-term business relationship with a professional Virtual Assistant
  • Has big dreams
  • Is passionate about goal setting – short and long term
  • Trusts me
  • Has other important elements of his / her life than money
  • Would be happy and willing to recommend me and my services
  • Want to simplify their business but outsourcing to skilled and experienced professionals
  • Respectful to me any my business
  • Values my opinion 
  • Has a burning desire to reach high success levels
  • Has a good sense of Humour
  • Values my work and understands that I run a business and that I am not an employee
  • Our goals, visions and interests are similar
  • Will set goals and take action 
Go ahead an map out your ideal client. You really don’t need to get into the nitty gritty of the Demographics if you know who you’re marketing to but, knowing their personality and behaviours (Psychographics) in my opinion, is a little more important – Good luck!

Rebecca Hughes

Rebecca Hughes

Rebecca is an ambitious, driven, passionate and dedicated Online Business Manager who loves Systems, Productivity, Team Building and cloud tech! She is a life-long, continuous learner who never goes to bed without learning something new since she woke up!

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